🛡️ Objection Handling

Price Objection: Break It Down

Translate a scary total into a cost per use, per day, or per month.

🎯 The Play

A big number in isolation feels big. Break it into the unit that matches how they’ll use it: per night of vacation, per day of driving, per year of a sofa’s life. Then compare to something they already spend on without thinking. Keep the math honest and let them check it.

🏁 End Result

The price feels proportionate to the value. Works best paired with genuine value-building, not as a substitute.

🧰 Steal It

1. Ask how they'll use it and for how long.
2. Divide the price (or financed payment) by realistic usage.
3. Compare to a familiar everyday expense.
4. Show the math on paper and let them check it.
5. Ask: 'Looking at it that way, does it fit?'

Copy-paste AI prompt

My product is {product} at {price}, typically used {usage pattern} for {lifespan}. Show 3 honest ways to break down the cost and compare it to familiar everyday expenses.

Replace the {placeholders}. Works in ChatGPT, Claude, Grok, Gemini, etc.